Among the week’s top 40 video streamers, two-thirds are not sung in English, compared to just a quarter of the actual chart’s top 40, where audio streams and digital sales also factor in. and non-English-language songs generally over-index on video services. Second, as reflected by current hits by Israel & Rodolffo and Myke Towers, as well as others by BTS, Sech and Los Legendarios, non-U.S. charts include local streams from global digital music services available in that territory but do not yet include any India-specific streaming services. Both tracks are lighting up global video services such as YouTube, where the official music video for “Lut Gaye” has over 540 million cumulative views and “Baarish Ki Jaaye” has over 180 million, while likely scoring high audio stream counts on local streaming services that are not yet reported for the global charts. 87 and 157, respectively, leading the charge in video streams? For one, the Global 200 and Global Excl.
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How to explain the chart’s only two songs by Indian acts, at Nos. In extreme contrast, “Lut Gaye” and “Baarish Ki Jaaye” earned more than 95% of their streams for the week via video.īoney M.'s 'Rasputin' Charts Again on Global Excl U.S. chart sport about 70% of their streams from audio services and 30% from video. Sure, buzzy videos by America’s Lil Nas X and Canada’s Justin Bieber rank fourth and sixth, respectively, but Brazil’s Israel & Rodolffo and DJ Guuga featuring DJ Ivis fill out the top 10 with “Batom de Cereja,” alongside Myke Towers and Juhn (both from Puerto Rico) with “Bandido,” and Karol G (Colombia) and Mariah Angeliq (U.S.) with “El Makinon.” 157), the only other song on this week’s ranking by Indian acts, places third, with 19.9 million video streams.įurther, the top 10 of this sorting is infused by international acts. “Baarish Ki Jaaye” by B Praak featuring Nawazuddin Siddiqui and Sunanda Sharma (No. chart by video-only streaming activity, “Lut Gaye” isn’t an outlier at the top of the list regarding its country of origin. When sorting all 200 songs on the Global Excl.
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charts are based on a weighted formula incorporating official-only streams on both subscription and ad-supported tiers of audio and video music services, as well as download sales.) (The Billboard Global 200 and Global Excl. “Lut Gaye” scored 27.1 million video streams in the week ending April 22, according to MRC Data, maintaining a 33% lead over its closest competitor, Pinkfong’s perennial “Baby Shark.”
87 but holds strong in one notable metric: for the fifth consecutive week, “Lut Gaye” boasts the most video streams of any song of the Global Excl. On the latest, May 1-dated survey, the song dips to No. Two months ago, Billboard reported that Jubin Nautiyal’s “Lut Gaye,” featuring Emraan Hashmi, became the third song by Indian acts to debut on the Billboard Global Excl.
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